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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday was Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had in …
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …
On Friday March 11, two years to the day the world began the massive shutdown due to COVID and all the fear and chaos that we have experienced, I walked into a WAWA on Long Beach Island to get a cup of coffee. It was a beautiful very early morning, having come from spending a …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
As we wade through the unchartered waters still even as most normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. I was reminded of this several times this week, first by someone who asked (it happens at least once a month) what page I circled …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
It’s President’s Day Weekend, and sadly those looking to turn the sports page from the NFL to pitchers and catchers are being met with silence and frustration as the MLB Lockout delays the start of spring training, and maybe but hopefully not, the opening of the baseball season at the end of March. So what’s …
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …