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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations. Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
“Put your money where your mouth is.” Who knows where that saying, used way too much, came from, but, here’s another overused phrase, “I knew a guy,” who did just that, and everyone he touched was better for it. For those who know a little about me, or follow me, or have come across me …
We are in a time where women holding elite positions of leadership should not be a surprise any more, but of course it is. Every time a ceiling is shattered or a step is taken towards a new frontier by someone crossing a boundary built by gender, race, sex or creed, the world rightfully takes …
There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …