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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …
Facebook has taken some hits recently for privacy issues, spamming, fake news and the like, but some of its tools, including, yes, birthdays, and memories, still hold great value to me. Especially memories, and this year has been quite a year of memories and milestones the last four months. On this Friday, the last of …
“We are all in the storytelling business – whether we are creating a compelling story or pitching it… we all have platforms now, the athletes have platforms, and that first person perspective is very powerful.” –NBA Executive Vice President of Communications Mike Bass So it was on Wednesday at the Crowne Plaza Times Square, with …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
A brief digression from best practices of others for a moment. As you may know at Columbia we do a summer high school class for 42 kids from around the world who want to learn about sports business. This year, for the first time, we copied a policy that the B School and some of …
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
It’s not easy being minor league in a major city. Then again if you are the disruptive leaders of the New York Penn League’s Brooklyn Cyclones, there is little minor league about the experience, except for the cost of admission and family fun. A recent trip to MCU Park in Coney Island served as a …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …