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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
Was a pleasure to pen this piece for the North American Society For Sports Management (NASSM) that ran this week… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 30 years and has spent the last decade …
We are always looking to learn more, be it new mediums to storytell in, or new audiences to engage with. One of those learners, who I have known for more than a quarter of a century, is Mark Beal For a majority of that time, although he was at Fordham with us prior, Mark has …
Last week in our class at Columbia Octagon’s communications duo of Lauren Tietjen and Alyssa Romano covered a wide range of subjects on proactive storytelling. However one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
The following originally ran on Portada. It’s always refreshing to see partnerships in sports that can deliver a unique ROI. Major League Soccer (@MLS) and its Official Education Partner, Southern New Hampshire University (@SNHU), have come up with one that has some long-term implications with soccer fans, young Latinos and Latinas, and the issue of affordable …
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …