Jersey Mike’s Again Puts Their Cause Marketing Where Their Mouth Is…

So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say?

One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, New Jersey, is doing just that…amplifying their cause marketing outreach louder than they ever have before.

Hoping to raise a record-breaking amount for charity this March, Jersey Mike’s is using its 16th Annual Month of Giving fundraising campaign, by joining forces with more than 200 local charities.

During the month, customers can make donations through the Jersey Mike’s mobile app or onsite. Charities include hospitals, youth organizations, food banks and more. As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club.

The campaign culminated with the nationwide event, Day of Giving, on Wednesday, March 25 when local Jersey Mike’s owners and operators will donate their resources and every single dollar that comes in to local charities.

At the first nationwide fundraiser in 2011, all of Jersey Mike’s 454 locations raised $600,000 for 66 charities. Since then, Jersey Mike’s annual Month of Giving has raised more than $143 million for local charities.

In each market, restaurant owners select charities that support local neighborhoods and build a stronger community.

While it is their biggest stand for cause, it is not the only place you find Jersey Mike’s tied to sport. Jersey Mike’s has been involved in the Special Olympics USA Games since 1975. At this year’s Games, nearly 3,000 athletes will compete in 16 sports including athletics, gymnastics, swimming and basketball, with pickleball and cornhole making their debut.

Now the company, which has long outgrown its Jersey Shore roots, is well embedded in sport. It includes: NFL (National Football League): As of 2025, Jersey Mike’s is an official partner with rights for the NFL Draft Experience, Super Bowl Experience, Pro Bowl Games Fan Vote, and sponsorship of the Don Shula High School Coach of the Year Award.

NHL (National Hockey League): Since 2023, they have been the “official sub sandwich” of the NHL, featuring brand presence at tentpole events like the All-Star Weekend, Winter Classic, and Stanley Cup Playoffs.

Rutgers Basketball: The company holds a long-term naming-rights deal for the Rutgers basketball arena.

School Athletics: They support over 4,000 schools annually with Player of the Week certificates, coaches’ discounts, and catering.

USTA Foundation: Partnered to support youth tennis programs

However the end of the month is all about the call to action for dollars. Since Month of Giving began in 2011, keep amplifying a well executed and messaged campaign, that certainly is no bologna.