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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thursday marked the 27th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the …
We often talk about the value of showing up, and this past week, at a chance dinner during Super Bowl in Miami, we heard one of the better examples of “just showing up” and how grit and hustle got a now seasoned executive to where he is today. Now probably many in the current sports …
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …
Often times when one looks to engage or create storytelling, you loom to either a hot topic that is relevant in the moment (hard to do) or find a quiet space to insert an idea or news into. For many years the quietest period were the two days in July around the MLB All Star …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (including Real Madrid leadership looking to create a club Super League …
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
In the past few years MLB has held a weekend where players can express themselves with self designed cleats and other pieces of equipment, much of which is tied to cause. The NFL has selected one weekend every season for the popular “My Cause, My Cleats” campaign, which raises thousands of dollars for the cause …