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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. Thousands who have walked the aisle are now out in the workforce, trying to figure out what’s next and they join another group I am always more concerned about…those who have been …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students” vs. media, when the reality of today is that …
The quest for success for spring football continues on, and personally I hope the models that the UFL is now going through works, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still hard to …
Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans. After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …
According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did. I know this because I remember exactly where we were …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
