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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago, following the layoffs at the NBA and ESPN, I wrote this piece on the underappreciated value of institutional knowledge and it seemed to have resonated with a great deal of people. Today is the 106th birthday of Sister Jean Delores Schmidt…a woman of tremendous faith, a curious learner for life, and a …
I have taken the time to watch Hard Knocks with the Buffalo Bills as well as the Netflix series on the SEC, and am always amazed ato try to learn from the nuances of preparation, especially with elements of the game like punts and the returners and their meticulous attention to catching a ball while …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
A few weeks ago, I was walking in Chelsea in Manhattan with my son Andrew when we noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you …
Since it looks like I will have not one, but two classes at Columbia this fall, I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer I took a break from the teaching…or I think more of …
It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share. An Unrivalled start: We were joined …
One other lingering thought that came out of our trip to Mount Rushmore. I mentioned in the previous post the infectious enthusiasm and joy that the Park Rangers brought when I asked about my friend Lou DelBianco’s grandfather, who was the master stone carver (if not you can read it here). That night during a …
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
