Welcome to day one of my blog.

I have spent a great deal of time in the last six months finding the good, the bad, the insightful, the nasty, the self depricating and the self serving in the blog world, I am hoping this will be a compendium of good ideas, insight and useful information for those involved in sports and entertainment marketing, publicity, brand building, media relations and broadcasting.

There are some great blogs that good people take time to really post useful information for the industry on, ranging from Darren Rovell and Neil Best to my friend Terry Lyons.  It is my hope that I can trumpet those unnoticed, look at some great campaigns and tactics, and make this a solid news and information site that can also be a destination for those looking to expand the reach of sports media and marketing.

Comedy, it may not be..it’s also not really going to be about me and my opinions per se.  It will give credit to campaigns and tactics where credit is due, find some of the obscure and probably restate a little of the obvious, but my hope is to make it a good read on everything from the Italian Baseball League to reviews of new literature in sports to trands where sports and entertainment overlap.  I also want this to be sponge-like, so it is my hope that those who read will send me their feedback as to what is important and what needs to be noticed, whether it is involving those enterting the industry or those who are veterans.

I hope you find it useful, unique and worth telling your friends and partners about.

Thanks for stopping by.