NFL, NHL

Mercedes, NHL Have a Secret…GoDaddy Boss Speaks…

As the Mitchell Report rages on for the forseeable future, we will hold off comment and will be intrigued to see how those spin over the next few days…a great branding story that we saw in today’s Hollywood Reporter involved longtime golf and tennis brand sponsor Mercedes, and their involvement with product placement in the upcoming movie National Treasure:  Book of Secrets.  The brand, through their relationship with director Jerry Bruckheimer, was able to use the movie to unveil some new models in the movie and use them during the media campaign for the movie…Bruckheimer, a longtime NHL fan, was also able to get the league involved for some valuable promotion integration both in-arena and in the digitial space, where the NHL is excelling these days.  It is another example of the highly valuable platform of event integration with film promotion, and it will be an even more valuable asset as the digital space continues to define itself in the sports marketplace…another piece worth reading appeared in Brandweek this week, as GoDaddy.com’s Bob Parson’s explains the company’s unique branding strategy and the ROI they receive from the pricey Super Bowl ad….