Last year the UK soccer club Ebbsfleet United tried a novel approach to resurrect the club. They sold shares that gave fans a voting portion of all club decisions. Not only did they make enough money to have the club be financially viable, the team had a bit of a resurrection on the field and almost got to the point where the success was being shunned by the local supporters who had followed the club and their middling success, or lack there of. over the years. Could Ebbsfleet become a business model for success elsewher. Thus far, the answer has been no. Probably more because of the economy than anything else, few have tried to find the initial cash and all the other pieces needed to launch such a venture, and the value of most teams in the United States, even at the minor league baseball and hockey level. is still well outside the realm of possibility for public, or fan owned properties. The minors are still much more business, with smart businesspeople and pretty well off owners (even in small towns), than mom and pop these days. However, enter into the mix the group of entrepreneurs in Connecticut, who have looked below the minors into the college wood bat league for an opportunity to give fans their due. The story was recently reported in the local edition of the New York Times, and tells the story of how four young men are taking that Ebbsfleet model, through the digital space and the grassroots to buy a team with fans making the business decisions and putting the team in Torrington, Connecticut. the group has built the site, Our Baseball Heaven, as an homage to the fan, where for a small investment everyone can own the team…a fantasy sports comes to reality approach. Now the idea has its problems…there is limited commercial viability in the New England Collegiate Baseball League, the team and the town do not have the passionate club following of an English soccer team or even a minor league team that has long been a part of the community, and the town recently lost its minor league ties because of lack of support…but the overall idea remains intriguing. Perhaps for the right people looking for a low cost investment in sports, it could work as a labor of love and a way to get on the job training. However for that you still need the capital to get started, and in this economy the explanation of buying some shares without seeing any or little chance or ROI with discretionary income is a stretch. However even if it doesn’t work this time, there is an upcoming time limit for submissions and the entries have not been what is hoped for, it does leave the door open for a larger business plan for another team, or maybe even an owner for the day concept, at some independent franchise. Duplicating what was done with the perfect storm at Ebbsfleet is a difficult task, but for someone with the right plan and the right amount of grassroots support, maybe that Heaven can be created somewhere in an North American field or pitch or rink. All about timing. Just ask the Ebbsfleet folks.
Some other good reads…the Chicago Tribune had a good piece on Burger King ramping up the dollar burger wars, which will have some positive effect on their sports promotions down the line… the LA Times had a good story on the celebration the Angels had that included the late Nick Adenhart…and the Washington Post'sHeaven Mike Wise had a good feature on the Redskins London Fletcher...
