Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate cancer research.
One day that Randall and his organization has targeted to do their biggest push in 2016 is Father’s Day, a natural tie which, on the official sponsored MLB level, will probably be replete with blue bats and other awareness campaigns driven by both MLB charities and some Big Pharma opportunities. However Randall as he has always done, will take to the grassroots, with a 22 city Minor League awareness campaign tour from San Jose and Batavia to Lansing and El Paso. All the cities will provide information on the disease, the ways to test so simply and most importantly, the tales if success. It won’t be over the top with massive media support or corporate dollars and billboards, although Randall landed spots on CBS and “Morning Joe” to talk about his work this week. It will be about a peer to peer awareness campaign in a setting that is intimate and simple, minor league ballparks, where the message hopefully won’t be lost amongst the myriad of promotions that go on during one of sports’ ultimate family experiences.
Can “Fans For The Cure” benefit from official designations and massive sponsorship? Sure. Would Randall like and enjoy more funding wider? Absolutely. However, for now, his persistent push to deliver the message in his own creative and passionate way has resonated with millions over the years, and will continue to do as he, and millions of others pay tribute to their dads this weekend.
For all the details check out Fans For The Cure