PR Move of the Day:In sports, many times that battle is a tough one and largely depends on things beyond ones control…namely the performance of athletes and coaches.New Jersey Nets, and two recen.effective moves show how their team, lea.on the busines.side by Brett Yormark an.on the PR side by Barry Baum, continue to get it done despite team performance.? In today's New York Post, there is a piece on the Nets new “job shadow” program.sponsored by Centenary College in New Jersey, where high school students come in and follow Nets employees through the work day in order to get a leg up on understanding all aspects of the sports sports industry. Then recently the tea.became the first NBA team to become “green,.?setting up a website with environmental tips, doing in-game promotions that encouraged environmentally friendly activities for fans and even creating a “go green” ticket package.? Now will the move stop global warmin.? No. But it created buzz, showed community responsibility and enhanced a sponsorship (Zebra) with tremendous added value. Similarly with the “Job Shadow” program, the team got some buzz, and enhanced a young fan base where these younger people, and their parents, can now have another good reason to feel good about the team in a competitive marketplace. Like many of the Nets innovative programs, look for these to become best practices amongst a host of pro teams in the very near future. Portfolio has a great piece by Franz Lidz on the ways of English bookmakers, and how their quirks and unique styles may be fading into the past. In the online gambling crazed world of today, the old school approach is interesting to read about. Als.along the lines of taking a gamble, the Houston Chronicle has done a solid job of covering the Roger Clemens saga, and David Barron's recent piece has some good “expert” advice on how it has fallen out from some solid spin doctors.
