Thanks to my friend and colleague Josh Anderson I am now going to start doing some daily posting that hopefully people will find useful and informative. I am learning the linking and category stuff, so bear with me and please respond if you like, need something or I can help in any way.
All too often recently I am coming across friends and collegaues who have worked hard for teams or brands and reached a certain level, only to be caught in the fallout of a coach dispute, ownership change, burnout or simply pricing themselves out of the market of what people may deem affordable. The sad thing, like in many fields, one doesnt see the forrect for the trees and learn how to categorize and market ones skills to find the next job. Especially on the team and the league side, the skills that are aquired, from media training to crisis management to dealing with the media and pitching stories, regardless of team success, are VERY marketable to the world outside of sports per se, if you can find the right head hunter or brand manager or colleague to think outside the box and see how your skills apply.
There are so many current and former team PR people who were and are great at what they do, who are out there now…peopl.like Ron Colangelo who was with the Jets, Art Sasse from the Trail Blazers, Gregg Elkin from the Texas Ranger.and Stacey Mitch from the Grizzlies…who are in the workplace now working hard to find that new opportunity, and people like Rick Cerrone from the Yankees, Scott Leightman from the Bobcats who have moved on to find great gigs.
Here's to those headhunters and brand folks and agency people looking for some great talent…don’t just brand someone a “sports person” in this day and age. Take the time to look at the large skill sets these folks posess and see how easily they will help you build your brand. You won’t go wrong..?
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