Happy Thanksgiving…with the Nextel Cup wrapped up and NASCAR Week in New York upon us next week, thought there were a few racing items recently that deserved attention.
PR Move of the Day:Goodyear PR head Ed Markey, always looking for the unconventional, found a way to get the Goodyear tire tracks at the finals of this year's Philadelphia Marathon. The link from Promo magazine and Darren Rovell's CNBC blog is here.
Next, NASCAR's Andrew Giangola found a great way for the Turner-managed NASCAR.com site to get added and enhanced direct to consumer coverage when they were short writers. Andrew took on the journalist role to fill the gap, something that most sites, so long as the coverage is balanced, may continue to welcome, especially in a sport where fans are so hungry for unique and original content.?Great help to business partner, the athlete and the site. Lastly, great piece by Mike Mulhearn in the Winston Salem-Journal, with Brian France talking about the state of the sport…shows great positioning when many are talking about NASCAR's slide and speaks directly to the core audience.
Few Quick Notes:Mike Wise, one of the great columnists still writing for a daily (The Washington Post) had a great line in his Sunday piece on Redskins QB Jason Campell…it concerned a quote from that legendary orator…Plat.? Aristotl.? Twai.?no…Han Solo…not often Star Wars characters get props in the Washington Post but a great get by Mr. Wise…””The best line I ever heard about stats came from Han Solo as he was negotiating the asteroid field. When told b.droid C3P.that the odds of surviving such an ordea.were 37 million to one he replied. “Never tell me the odds” before gunning the throttle.'”Jason LaCanfora also had a great piece on the relationship of Ron and Sean Springs in the paper…many have documented the great relationship between Ron and former Cowboys teammate Everson Walls (Walls donated a kidney to Springs) bu.few took the gravedigger journalism approach to tell the younger Springs’ perspective in depth…Im sure it wasnt pitched to the Post but there had to be some great convincing to get it done by the Skins PR group.?
