PR Move of the Day:Larry MacPhail Award to the Western Michigan Whitecaps this year, for their consistently staging different theme nights with the days of the week. Great stuff from Star Wars Night to Big Top Tuesdays, which featured circus-like acts, including some we have seen at NBA games like Quick Change and the notorious rubberboy. Ben Hill's blog on MILB.com details each of the promotions nominated by team and they are worth checking out. Congrats to Brian Oropallo for all hi. work there, many of which are sellable, adaptable and promotable no matter where one works. Ben also has a great piece on how product placement is working for minor league teams, including the Toledo Mud Hens of MASH fame.
