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Working with the Troops…Great Lessons North of the Border

November 25, 2007 by eastwin5
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PR Move of the Day: Edmonton, where the Oilers got some great exposure and created some amazing stories last night by assisting the troops. The article in today's Edmonton Sun detailed how the Oilers worked with season subscribers to donate over 6,000 of their seats for last nights game against the Blackhawks as part of the worldwide Tickets for Troops program. The Oilers also gathered all the troops on the ice for a compelling overhead shot featured today on the wire services and on nhl.com.?The program, which is gaining strength for sports across North America, is coordinated through The Thank You Foundation, but this was the largest and most comprehensive effort by a team thus far.?The Cincinnati Reds, the ECHL Pensacola Pilots have also worked with the group effectively. Assisting troops and their families is a great way not just for teams and leagues and colleges, but for season subscribers and corporations to work together on a very important cause. It not onl.gives back to those serving their country, but it also links the fans with the team in a very unique way. Other organizations like The Home Front Cares

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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