PR Move of the Day:Canadian Football League (CFL) commissioner Mark Cohon did a great job of putting the NFL's advance into Canada (Toronto for a Bills game) in perspective this past weekend at the Grey Cup.David Stern, played up the “Canadianism” of the event and had no hint of doom in his comments during his press availability. It was a great spin.as many times when pressed by the media those in position either act defensive or push back, instead of accentuating the positive.Toronto Sta.ctv.ca.Terry Lyons on tlyons.com yesterday…the commish's presser was held at 8:15 am…now we are not sure if that was so it could be carried on morning TV, but nonethless it seems a bit of an odd time given a journalists penchant for late nights and the fact that the Grey Cup was in Toronto, which made the presser in Vancouver 5:15 am.HANDLING A TRAGEDY:tragic passing of Blue Jays pitcher Joe Kenned.this past weekend. The comments from management wer.timely and to the point and that is not easy in this age, when unfortunatel.most look with a cynical eye on such tragedies.? Public statements in these cases always have to be coordinated and it is important to speak with a consistent voice, especially in that uncertain time when all the facts are not known. Confining speakers to a key core is always very important for the organization. Nice job with a very unfortunate situation.
