PR Move of the Day:New York Islanders, led by longtime PR guy Chris Botta and marketing head Chris Dey, continue to find innovative ways to push their product and drum up interest in a market dominated by the Rangers and the success on the ice of the Devils. Last season, the Islanders (working with digital TV partner NeuLion) became one of the first teams in the NHL to create exclusive digital off-ice content through Islanders TV on Islanders.nhl.com. Then this season, Bott.implemented the plan to embrace fans as bloggers during games and give select fans media access to write about their experiences on the site. He was als.instrumental in bringing Hall-of-Fame coach Al Arbour back behind the bench one last time. Earlier this week, the team announced a plan to broadcast games not just in Chinese but back to China on television, the first NHL team to reach that market. On Monday, the team gave 1,500 young fans a chance to attend their game against the Bruins for free, filling distressed inventory for an early season weeknight game with new fans. Now there will be those who argue that giving away tickets hurts sales and that letting bloggers in and giving away content for free online undermines the media and the sales effort, but in this age wher.the actual value of digital content is still under question, the Islanders are doing everything they can to break through.
NF.CONTINUES NEW ACTIVATION:Hollywood Reporter did a piece on HBO and the NFL launching “Fan Life,” a new digital-only short form series on superfans, and today's Marketing Daily did a nice piece on Burger King's lastest fan interraction site at NFL games, the “NFL Challenge..? Another good piece showing the off-field growth of a rising star is Chris Sweet's piece on msnbc.com on Cowboys quarterback Tony Romo.?All of these examples show the continued diversity of brand growth wit.the NFL on all the important platforms away from the on-field events….?
