We came across a few interesting examples worth noting in the past couple of days, along the niche pr and marketing lines…first, we don’t think it has anything to do with the Cleveland Indians success on the field this year, but we found an interesting site that has begun looking for baseball talent in the cricket-craz.country of India (million dollar arm)…as the Israeli Baseball League got off the ground and baseball in Italy gets revamped, trying for some success in another Asian country seems interesting, and the website that explains th.concept is a good start for a data base…see where it goes. Also on the “see where it goes” line, niche sports continue to show great promise, especially in the digital environment. Take this recent report in the Toronto Globe and Mail, on Capital One's investment in the Grand Slam of Curling…as Felix Unger once said “I didn’t know that hairdressers had a sport,” but the longtime, successful club sport has grassroots qualities and national appeal that made sense for a long term investment, even for one of traditional sports edgier brands like Capital One..
Lastly, we came across a great example recently of a newspaper using all its assets…digital, still photography, online and print…to effectively tell the story of a local athlete. The example is a story of the Carolina Panthers Steve Smith, and Langston Wertz's piece in the Charlotte Observer got into great detail on Smith's background, his family and his foundation…the video and print links were compelling and it showed how all these pieces fit together in a nice puzzle…worth taking a look at and reviewing when going in to do a pitch to a media outlet to maximize the time and effort, and the branding, that can be shown…?
