PR Move of the Day:Washington Generals, the constant foil to the Harlem Globetrotters…the Globies, especially recently under Manny Jackson's direction, have enjoyed a renaissance not just as an entertainment property but as a skilled basketball troupe, most recently taking on many top Division I squads in exhibitions…however the group still needs to sell tickets for events locally to keep it going, often using the unconventional to find ways to drum up interest leading into an event city. The group score. a coup today, as the coach of the losingest franchise of all time, the legendary Red Klotz, gave the downtrodden Knicks some great advice on how to cure what ails them in The Rumble section of today's New YorkPost …New York Post on Sunday) to bring to light some ideas that were above the mundane, everyday happenstance of New York sports…a perfect example of spin and promotion, and using a section like the Rumble (a similar section exists in the New York Daily News but in few other dailies these days) to get some great, unusal spin out there..
