PR Move of the Day:Portland Trail Blazers used Hanukah for a fun program last week, as documented in the piece in the Williamette Week. It was the lastest in a series of efforts the team is doing to identify and reinvigorate what was one of the most dedicated fan bases in the NBA, and was a great example of unconventional outreach. The team worked with a local group to sell tickets, erect a menorah, and do a Hanukah education program for the fans, even havin. Raef LaFrentz (who is not Jewish) address the crowd with a special thank you. The pictures, which included t-shirts in Hebrew, are all documented in the piece.?The young rebuilding team has scored a few nice national pieces recently, including Harvey Araton's piece in last weekend's New York Times and Jon Wertheim's solid piece on Paul Allen in a recent Sports Illustrated, so they are positioning themselves correctly with the fan base for the long run.
Another great piece off the sports page was in today's Times, with an advertising/marketing piece on the PBR by
