As mentoned a few days ago, we are continuing to look for opportunities created and maximized by the non-BCS Bowls to expand interest and sponsor visibility. We touched on the Emerald Bowl and their use of the game as a platform for product and to being their promotional run to the Super Bowl. Another unique opportunity is with the Meineke Car Care Bowl in Charlotte.Thump Bowl, an online version of the popular table top game using a triangular piece of paper. The game gives fans an opportunity to compete against others online, with a host of prizes for the best online scores. The winners will be feted during the game between Connecticut and Wake Forest on ESPN and the program is being supported virally through spots on YouTube as well as radio on ESPN and XM and Sirius.?It's a fun and unique brand extension to a non-BCS game that will get the title sponsor added exposure and creativity, especially in the digital space. Another noteworthy piece is Sarah Talalay's piece in the South Florida Sun SentinelNew Orleans Bowl-bound Florida Atlantic University's plans to use the added exposure to benefit the school in it.quest to grow its platform in a crowded marketplace. Many media question the value of the non-BCS Bowls. but these two stories are examples of how the schools ca.find ways to benefit themselves and business partners with these opportunities.NAIA and Carroll College for landing on the front of this week's Sports Illustrated's 2007 Pictures of the Year. Although 99% of the time the selection is just about the greatness of the photo, the opportunity to present a smaller school on the cover, as opposed to those who may have more than one shot in their athletic lifetimes to land one of the most coveted positions in sports media.is a great gift for the little guys during this holiday season.?
