PR Move of the Day:glomming on t.hot successful trends has paid divdends for the Ne.York TitansNational Lacrosse League today. The team, which has to find a way to get exposure in Giants-crazed New York for its home opener at Madison Square Garden on January 31, invoked that all-powerful Eli Manning…well his name anyway…to create a promotion to drum up interest. Any fan proving that their name is Eli or wearing a Giants jersey will be admitted free to the game.hatched by PR guy Randy Walker) may not generate sales on first blush, but it will get awareness, as evidenced by notes in at least three local papers today (Newsday, the Post and the Daily News) who are anxious to get anything “Eli” out there these days (and got the Titans exposure they would never have gotten). The fact that the team jumped on the opportunity early (it was discussed Sunday night) and will have a great visual for followup after the game makes it even more of potential success.teaming with world champion jiu-jitsu master Renzo Gracie to give two to.players.a lesson to enhance their fighting skills (should they be needed). Once again, more breakthough for the Titans, and more brand exposure, in the most crowded of markets.
Two other recent good reads…Philadelphia Magazine has a great January cove.q and a with Eagles coach Andy Reid and his family struggles, which gives great insight into the man behind the coach…also today's New York Daily News also has a great Mike Lupica piece o.Ann Mara, the wife of the late Giants owner Wellington Mara…great insight into someone who has long shunned the limelight in one of sports most influential families.
