PR Move of the Day:off-beat examples of expression we hav.pointed out this year, from Booties 4 Booty to the Lady Vols doing a free tuition campaign, have been great. Today we point to Washington D.C., where American University held their seventh annual “Phil Bender Day” this past weekend.great play on words for filling the seats with student pride for Bender Arena, has taken on a life of it's own (as documented in Sunday's Washington PostSteinberg, who has a great blog by the way), complete with the creation of the lovable (albeit fictional) character “Phil” himself and a host of merch that goes along with it. Great play on words, great grassroots effort to create a unique promotion.“Where's Phi.. website. By the way, a Google search for “Phil Bender” uncovers a Phil Bender, attorney, Phil Bender the Libertarian Party candidate, and.Phil “The Painting boxer” Bender. Maybe the eighth annual game should be a Phil Bender reunio.?
Also on the D.C. college hoops front, the student and fan groundswell in wearing costumes to Georgetown games is also gaining steam. For a school whos.most successful hoops era was known for “Hoya Paranoia,” it is great to see the students, staff and the team having a lot mor.promotional fun this time around, along with great on-court success..?
