A great deal of time in finding the best practices for this site has been spent scouring news, agency, brand team and league sites and other source materials over the last few months, and it has been great identifying some solid and useful best practices for the industry.However sometimes the really good stories get lost because they are just too hard to find amongst the volumes of information, and that's a shame.If we can’t find the great stuff and we are looking for it, we wonder how hard it is for the casual fan or business partner to find the good news out there, especially for emerging brands, niche sports, mid major colleges and the like.si.com have done everyone a huge favor by moving the team pages for my si.com to the home page. There you can now click on any team, any college and find on their home page some great media links for each team or brand (hopefully the smaller schools are assisting SI in providing links for this great service).. simple communications touch poin.for every organization.and give those coming to find information a great slice of life of what is going on. So here are some brief observations to be considered:
Provide the News Link In a Prominent Home page spot:NASCAR an.the D-League have an easy to find place on their home page where media members and fans can find recent news piece.about teams, brands and athletes. It is th.best way to have a third party (the media) show support for your brand and showcase the good work the PR and Marketing groups have done, whether the news comes from mainstream media, or websites who show support of your team, product or brand. Too many sites dont have the link, and for someone coming in blind it is the first place on.will look.
Contact Information please:do not list a media contact with a direct phone number and email address.person or group should be the main contact with the public and the media.Ho.About An Addres.It is really surprising how many teams, leagues and brands do not provide a simple street mailing address anywhere on their site.Darren Rovell's Wednesday blog provided some early Super Bowl PR faux pasgood Media Post piece from Sarah Mahoney on how Super Bowl return is measured.Portfolio.com also has two pieces on betting at the Super Bowl…one is a link to explain how the odds are set (which people always wonder about) and Franz Lidz's piece on how, what and why people will bet.? Both give you something else to read away from the hype about predictions, celebrities, wedding dresses and the like.
