As the Super Bowl hype dies a happy death, especially with player and coach access limited, we wanted to look at two more creative pitches that landed some nice press this week well away from the warmth of Arizona. The first was the Wall Street Journal piece by Mark Yost on Wednesday on the Electric Football Championship. The classic game, which takes place on a vibrating electric surface and predates video games by decades, is enjoying yet another renaissance (led by New York pitchman Ira Silverman) and picked a great spot to nail some soli. national coverage. The second involved one of Philly’. most treasured yearly events, Wing Bowl. Now it seems in the past yea. that professional eating eventssi.com piece by boxing writer Joseph Santoloquito along with a good AP piece in addition to the local coverage). Also, looking through today's Boston and New York area papers for the latest in fresh ideas covering the Super Bowl actually unearthed a few new, unique angles. The Globe has a feature today on the real chain gang...convicts…who have been brought in to clean up the roads leading to the stadium for tomorrow's game, while Jim Dwyer has a piece in today's New York Times on the TV rental business in New York, and how those who can’t afford to buy big screens will bring them in, and get them out, for tomorrow's game.
Lastly, NASCAR.com offered up a unique branding piece yesterday to continue their build toward Daytona, capitalizing on the Super Bowl ad hype (which has little to do with NFL players and only marginally with brands that invest in the sport year-round) and comparing it to the upcoming Daytona ad lineup, which will feature a host of drivers and business partner. who are well immersed and activate in the weekly goings-on with NASCAR. The piece provides the start of a nice bookend transition for a month which opens with the Super Bowl, picks up the NBA All-Star game in mid-flow and then goes through to Daytona. Can pitchers and catchers also be far awa.
