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Last Super Bowl items…blimps, radio calls, and a great book to re-read

February 4, 2008 by eastwin5
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Just some quick links on Monday worth a read. First of all, one little item to give a different perspective to a broadcast is to switch off the national audio and listen to the gifted home town radio broadcasters call those seminal moments.I recorded and listened to both Albert's call on Westwood One and my Fordham classmate Bob Papa's call on WFAN in New York.The Daily News’ Bob Raissman had a nice piece Sunday on the radio broadcasters that is worth a read.PR side, nice piece in Pottsville Public Opinion on Giants PR head Pat Hanlon, one of the most respected team PR guys in the business, and what his job is like.? A nice followup piece on our oddsmakers links from last week is the piece in today's Las Vegas Review Journal on the bath the sports books took yesterday…that's why you call it gambling. Newsday had another of those offbeat pieces over the weekend that got a nice brand some exposure, with a ride in the Goodyear blimp (Goodyear PR head Ed Markey is one of the best in finding ways to pitch at big events), and Rich Deitsch's Media Circus does a good balanced job of rating the broadacast yesterday.

Hopefully yesterday's Giants win also gets some additional sales for one of the great sports books in recent years, the G.M., written by Ernie Accorsi and Tom Callahan. Accorsi was a special guest of the Giants yesterday and is one of sports greatest gentleman. A re-read of the book now shows how genuine and justified many of his moves were, and one of the most prophetic passages comes at the end, where Accorsi approaches Eli Manning following last year's playoff exit and tells the now-Super Bowl MVP he would have made the trade for him all over again. Congrats to all.

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
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  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
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  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
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  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
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  • news
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  • SI.com
  • sport
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  • Washington Post
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