PR Move of the Day:savvy athletes using digital media to establish a foothold while delivering effective, well thought out campaigns. We have talked about Chris Bosh’. now-famous viral video an.Gilber.Arenas’ very successful and insightful blog, among other efforts. However the Memphis Grizzlies Rudy Gay, along with the folks at Octagon, have taken the viral aspect to another level, getting the Slam Dunk competitor to buil.one of the slickest player sites, while creating an interactive campaign to have fans both demonstrate and then select a dunk he will carry out durin.next week's All-Star weekend. The YouTube video page (click here), has pulled in over 1.5 million views, and will get countless more traction over the next week, all in a very clean, simple format. The Grizzlies have traditionally done some of the better campaigns in the NBA, including their campaign Rookie of the Year pitch last season for the former UConn star (which was built all around flying…including air sick bag and boarding pass). This campaign is even better. Well thought out, well administered, with a huge payoff on a large platform.fan ownership” innovations, especially with soccer both in the U.S. and the U.K., where fans buy a piece of the team and partake in manegment questions. One entity which has not worked out, and was documented in last week's New York Times, involved minor league baseball player Randy Newsom, who sold shares of his future growth but has been stopped by the SEC from continuing.?The public offering, which has been talked about as a futures market in many sports for athletes, especially golf and tennis, is also spelled out on the site real sports investments.co.
And as the temperature hit 55 in New York today, two other baseball related notes. First, the Continental League, the Texas-based second year independent league, is offering up a chance fo. eight collegiate sports managment students to apply to be Assistant General Managers for the summer, a great hands on opportunity. Details are available at their site.New York Daily News put a great first person account of a meeting with the late Dodgers pitcher Johnny Podres as their End Zone feature. The piece, written by a young college student named Benjamin Pomerantz, gave some great insight into the “Boys of Summer” hero in his salad days, and shows again wh.it is important for all in the business to find ways to tell the personality stories of our athletic stars. Very well done.?
