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A Yearezsms Worth of “Minor” Stories Make For A Major Week…

February 8, 2008 by eastwin5
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We wanted to tak.a moment to wrap up a week that started wit.everything “Giants” to notice some great, smaller (but still midmajor in some cases) stories that grabbed some solid national coverage this week. On the college hoops front, both Drake University and Baylor University have seemed to really capture the national spotlight, not just for their oncourt success but becuase of their very genuine and charismatic coaches who have helped lead them back from th.scrap heap. The Drake rise was captured very well by John Feinstein in last Sunday's Washington Post, who spent some solid time with head coach Keno Davis. The Baylor comeback, led by head coach Scott Drew, has all the makings of a great movie regardless of where they finish the season, and was told from a different perspective, through the eyes of the alumni, in the Kansas City Star.? Yet another program getting some great exposure this week, maybe for the first time for most fans, is the Trinity College squash team, whose story is told this week in the pages of Sports Illustrated by Michael Bamberger. The team, which most people (I among them) has not lost in over ten years, and its eclectic makeup and dedicated coach is certainly worthy of exposure both on and off the sports page. The piece is the latest in a series of noteworthy exposure pieces in SI recently.USA Today feature on th.Miami University (OH) hockey team and their quest for an NCAA title. Coach Enrico Blasi's efforts to bring the team back from the brink of extension to it's lofty place also deserved the exposure it received this week, and is worth a read if missed.? In a week where the teamwork of the Giants has been noted time and again, these coaches cartainly also deserved their moment in the spotlight, as did the diligent SID's who had to find the writers and make the stories work for the schools. No bigger recruiting tool for these siz.programs (Baylor included in that group.than that type of exposure.

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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