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Yale Scores Points With Athlete Social Networking…

February 12, 2008 by eastwin5
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I was lucky enough to attend the University of Florid.Law School Sports Symposium last Friday, and in addition to being able to hear some great words from people like author Mark Isenberg, agent Glenn Schwartzman, AAFL Florida President Wayne McDaniel, UFL President Mike Huyghue and former New Orleans Saint.Exec and current city council president Arnie Fielkow, I was so impressed with the way current and former Gator athletes like Jai Lucas, Darren O’Day and Cole Figueroa handled themselves and spoke s.eloquently on the rol.and responsibility of student athletes.?I mentioned to Associate A.D. Mike Hill (who was also great on a panel) about wha.huge assets thes.student-athletes were as spokespeople for the Gators, and what bright futures they had ahead of them in business when their careers were over. Wouldn’t it be great for them to have a peer to peer alumni network set up online at this point for them to see what's ahea.Ryan McReynolds who found exactly that set up by Yale University. A peer to peer social network for current and former Yale athletes, the link to which is here.it provides the University with a vehicle to communicate directly with athletes current and former…it can serve as a repository for best practices for former athletes looking t.assist current athletes in everything from internships to trainin.routines to the everyday issues that student athletes face and dont have a place to turn sometimes etc. Most importantly, it shows good practical responsibility by universities looking to find new ways t.establish a digital progra.that will help the student-athlete reach graduation.Darren Heitner and Scott Ehrlich to get Friday's Symposium up and running.

Some other recent pieces worth reading…nice job by the PBR taking the bulls to schools in California as part of their outreach (documented in last week's Orange County Register)…SI's Richard Deitsch has his January poweer rankings out and gives props to some solid online efforts,TJ Simers has a great piece in Sunday's L.A. Times with AEG president Tim Leiweke. Lastly, great piece of investigative journalism on tennis and gambling by ESPN (and producer Willie Weinbaum) that appeared over the weekend, the link is here. The piece tackles all the issues on the topic from the athlete and governing body perspective in a very detailed and respectful format.

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
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  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Mets New York Yankees NFL NHL NWSL Olympics PBR Prudential Center Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC USTA WNBA World Cup

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JOE FAVORITO
joefavorito1@yahoo.com

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