PR Move of the Day:SportsNet Philadelphia and the Phillies for pulling off one of the best PR stunts in recent memory, as well as capturing the whole process on video. The cast included Phils Assistant GM Ruben Amaro Jr., th.Phils Brett Myers an.a group from Comcast SportsNet Philly led by reporter Leslie Gudel. The group combined to pull an elaborate and very well orchastrated hoax on Phillies teammate Kyle Kendrick, informing him, invetrveiwing him and then letting it play our over a period of time that he had been traded…to Japan. Although many such hoaxes are saved for April 1, this one, because of its timing…before most arrived in camp, with very willing buy-in from credible sources in the front office, and on an impressionable athlete, made fo.great TV that will live in the viral space forever and also get the regional sports cable outlet some great added exposure.The entire story, along with the video, can be seen here.
Some othe.notes…many have felt tha.Torii Hunter's move to the Angels will give the star a chance to both be a major product endorser and a great role model in the community in a major market, something that was hard to do from smaller markets. That early prediction seems to be coming true, as recent exposure included a solid piece in the LA Time., along with an announcement o.a product endorsement deal with the antioxident drink Purple.Hunter, the brand, and the Angels, a continued boost in the crowded market.“Apprentice” finalist Heidi Androl, who has been working with the L.A. King.as a web reporter, and Tom Hoffrath put up a nice piece in the L.A. Daily News on the budding star and her cult-like following on the Kings site.? Lastly, be sure and check out Rich Deitsch's q and a with Deadspin founder Will Leitch on si.com. The piece explains a lot about Deadspin's role, its growing popularity and its position in the media.
