As we move toward full squads reporting for baseball, we wanted to be out front of a great season long promotion being done by Major League baseball and partner Baby Ruth, honoring the 100th anniversary of the song “Take Me Out To The Ball Game.” The promotion will begin in parks around the country on opening day, and will include a number of in-game, consumer and digtial elements, which will include a site where fans can send in their renditions of the song, with a chance at being selected to sing at the 2008 All-Star Game at Yankee Stadium. Additionally, keep your eye out for a great book to be released about the song's history, as well as a series of other promotions around the country…great “old school” planning which will implement “new school” technology (mlb.com) that should give Baby Ruth some great ROI and create some great non-game traffic for the site.
Some other good reads recently on brands breaking through, new innovation and the changing front office…the Business of Minor League baseball has a nice piece on the Japanese promotion company Sharp Sangyo and their attempts to break into the promotional market in the U.S. this season…Media Post has the story of Arby's using their NASCAR work to offer free fries on Monday's following a Matt Kenseth race win…good BBC piece on the now-completed fan purchase of the UK soccer club Ebbsfleet United, which we touched on in January , and the Atlanta Journal Constitution has a strong piece on the evolution of the team president, in light of Bernie Mullin's departure as head of AtlantaSpiritLLC.
