PR Move of the Day. The post-Super Bowl football frenzy in the U.S. has continued from National Signing Day through this week's NFL Combine and th. on-going melodrama of the Patriots videotape gate, and with the fledgling AAFL starting up shortly (nice piece in the Houston Chronicle. and the AFL in camp, there is more for football fans on the horizon. However in order to cut through the clutter of March Madness, baseball opening day, NASCAR, MLS getting going and the winding down of the NHL and NBA seasons, non-NFL offseason football still needs to find unique ways to draw interest. This week's solid effort comes from the AFL who, along with their partner ESPN, have started to produce and distribute a great series of behind the scenes training camp pieces featuring the Philadelphia Soul, and their co-owner Jon Bon Jovi. The pieces show the personality of the athletes and do a solid job of bringing in both the hardcore football fan and the casual one who happens to be hitting ESPN.com for any number of reasons and is a great example of a brand leveraging its media partner for exposure.
Some additional items of note…first on the soccer side, the Guardian offered up a great piece this week on the Phoenix Suns’ Steve Nash and his interest in purchasing part of the Tottenham Hotspur , while the Times has a piece on the technology advances coming to the game as well. Also be sure and check out the New York Times piece with adidas Herbert Hainer from last week…on the hockey side, ahl.com again has a nice human interest story on the business side involving the front office staff of the Peoria Rivermen….their “On the Beat” column does a fine job of merchandising some of the leagues personalities on and off the ice and telling their stories on a timely basis.
