Not that we think there is a direct corrolation, but Barack Obama's rise at the start of primary season did coincide with the great piece Scott Price did in Sports Illustrated when he shot hoops with the senator.the Senator took a tri.to visit wit.University of Texa.athletes and pose with Earl Campbell's Heisman trophy. We wondered at the time when other candidates would look to the sport.PR opportunity along the way, and thus far we have yet to see the shots.?The correlation between votes and the sports shot may not be overt, but it certainly can’t hurt, and it would not be surprising to see Senator Clinton or Senator McCain or Senator Obama finding his way into a NASCAR pit, or hovering around baseball opening day or maybe The Final Four in th.coming months.the political opposite of the SI cover jinx is appearing in a piece on the LAST page of SI. Time will tell, but we do know that the demo the pols are trying to court loves their sports, and to be a “sports guy” in this hypercompetitive race is not a bad thing.
Some other items worth a read…milb.com has started a series called “At Home With”…the goes behind the scenes with a series of successful minor league baseball teams…well done and it gives those in the field a look into how the business side works or doesn’t work market by market…The Oregonian blog “Playbooks and Profits” has some interesting insight into Nike’.acquiring the rights to outfit the French National Soccer team, taking it away from adidas, and what the value actually is…also a solid USA Today piece on advertisers no.raising the value on live commercials and commercials in live events to combat TiVO…lastly, the firestorm of Eduardo's injury continues abroad…check out today's piece from the BBC on the frenzy for followup in the past few days.
