As the sports industry continues to grow, the pressure for ROI from sponsors becomes stronger, the lines that once blurred sports as entertainment are now totally gone (we think for better but many may say for worse). Take a look back at some examples from the last few days…there was a new attendance record set in the Citrus Bowl in Orlando…by Wrestlemania. the mix of WWE performer/wrestlers, combined with Floyd Mayweather Jr. produced a record of over 74,000 fans in person, broke gate and PPV numbers and got a nice boost on si.com from man about town Arash Markhazi…lets stay with SI, where Media Post's Amy Car.did a nice job detailing SI's virtual photo shoo.promotion with Taco Bell for…swimsuit model Daniela Sarahyba…then on to Fox Sports where Jason Whitlock has a great column about LeBron James…and the alleged controversy of being on the cover of Vogue with Gisele Bundchen insinuating it is insulting because LeBron can b.viewed as King Kong by some…and move to nbcsports.com and a Men's Vogue feature on Jeff Gordon embracing his metrosexual image…and finish in St. Louis, where the St. Louis Business Journal has a great PBR piece…on how event marketing has become more important the event than the event itself.about reaching a larger audience, finding creative ways to build the sports brand and elevate the personalities that effective PR and marketing staffs need to make top priority, and in some cases only priority, as entertainment and sports ru.on the same path in business these days.XM radio…a special channel 120 is spending days with only baseball related music…no repeats…great stuff to listen to…Terry Lefton in this week's Sports Business Journal has a great piece on Macy's Father's Day promotions which will use athletes, one of the rare times the retail chain will look to the athlete endorsement market…Gordon Edes has a great piece in the Boston Globe on the marketing plans being done by Bobby Valentine in Japan, a must read on how American sports marketing ideas are growing in the Far East…the LA Times Kurt Streeter has a great look at a fans perspective in the LA Coliseum for the Dodgers-Red Sox exo this weekend, while the KC Star's Joe Posnanski has a nice retro look at how manager Trey Hillman went about putting together his team over the course of the last few monthsthe Toledo Blade has a review of the AAA Mudhens menu this year, which includes several new items, including Fried Bologna.
