PR Move of the Day:MLS has faced is having compelling and relevant soccer in the New York area. The team…MetroStars or Red Bulls…has suffered from an identity crisis, both from following the legendary Cosmos and from issues with stadium, timing and solid strategic marketing against all the competition for dollar and space in the area. Now with the MLS season opening around baseball's openers, it would seem the challenges are even more daunting. However the Red Bulls have been able to refocus and look off the sports page to get some solid placement with a series of great pitches and grassroots moves, leading to a solid piece in today's New York Time. by Stuart Elliottsolid positioning piece on Forbes.com by Tom Van Riper. The team will also host a series of countdown events around the city during the week, with several other national and local pieces running to support the opener, build brand awareness for the future, and integrate the Red Bull brand into the New York sports culture. Well planned an.well executed with a solid chance for long term success, mirroring MLS’ continued growth around the country.
Some other reads to take a look at…the Dodgers scored big points with their surprise opening day ceremony, bringing back many of the past greats (a nice payoff of having Charles Sternberg and Dennis Mannion now on board running PR and Marketing) as chronicled by Bill Paschke in the LA Times…Tom Boswell (not surprisingly) had a great look at the new Nationals Park in Sunday's Washington Post,
