PR Move of the Day:the traditional niche sports have lost many of the spots where they would normally garner mainstream space, and many of those sports…track, bowling etc…have not made a successful transition to the digital environment. So finding a way to get an effective mainstream placement and build brand space can be even more difficult an.the need to dig deeper to find a very unique spin is thus much more important in the creative process. We found a great one in Sunday's Boston Globe courtesy of the folks at Elevate Communications. The story on an employee of a local bowling alley took us behind the scenes and out of the sports page with a young, hip employee and got the sport and the local client some great brand exposure. Very nice example of looking well beyond the norm to find a hook.
Some other good pieces to check out…Media Post has a nice piece on Land Rover's expanded efforts to get more brand exposure for their bi-annual G4 Road Race Challenge by taking the event to more locations and adding a good viral and activation spin to the cross-country race…the New York Daily News’ esteemed boxing columnist Tim Smith had a very interesting piece yesterday on how the gas crisis can effect the pay per view market going forward, something which anyone looking to aggregate fans for viewing events should take a look at…and with the Sports Museum of America now open in Manhattan, NASCAR has done a nice job of using their massive display to have a solid active presence for rac.fans in New York…a really smart idea for sports that do not have a consistent event in the New York area…on the gaming side, Marketing Daily spells out Ninentdo's upcoming activation with Wii Fitness and how the brand is making a strategic play for mom's starting right around Mother's Day and into the summer season…nice way to take the sedentary gaming environment and spin it toward health and fitness.
