As gas prices soar, business looks for ways to use economies of scale and look for even bigger bank for a more limited dollar, brands, teams and athletes have to be more conscious than ever to look ahead for the clouds on the horizon and address the very real concerns of their fans and partners BEFORE they become a major issue. Now more than ever, being creative and proactive can be most important. With two mega races this weekend, NASCAR's Coca Cola 600 in Charlotte and the IRL's Indianapolis 500, there were a few pieces that showed that proactivty and perhaps some answers to the real concerns of fans and brands that are worth a read.recent days on how the gas crunch is beginning to effect fans attendance and spending patterns, and some of the measures that tracks are taking to help ease that burden.while on the Open wheel side, there was a great piece in the New York Times on Indy driver Sarah Fisher and her real issues when sponsors depart and how her team can compensate.?These pieces show both sides of the economic equation…how the athlete can be effected by the economy and what he/she has to do to address it, and what the league or brand has to do when the fan is being so adversely effected.the data company Joyce Julius released a solid piece of info this week on which sponsors are getting the most return from spending on drivers with TV exposure, with Dale Jr. leading the way. Good read for all those who often wonder how to correctly monitize brand exposure through TV.
Some other quick weekend reads…with the Belmont Stakes still two weeks away, the spinning for good pieces continues, including a piece in Saturday's New York Daily News on the reasons jockey Kent Desormeaux will be wearing a special patch in support of a fallen police officer during the race…good human interest with more to come…the Newark Star Ledger's Steve Politi has a good piece on the impact the Devils and Nets not making it past the first round has on the area around the Meadowlands Arena and the Prudential Center…on the off-sports page spin, Men's Fitness has a great piece on the Angels Torii Hunter and his workout routine, and Sunday's LA Times has a great read on longtime Muhammad Ali photographer and aid de camp Howard Bingham and a new exhibition of photos opening up…great look at one of the legendary men behind the greatest boxing icon of our time.
