PR Move of the Day:NHL Finals pulling record numbers for viewers on VERSUS, we found another hockey-related promotion (courtesy of a “hello” from team president Ray Delia) that the Quebec Major Junior Hockey League Moncton Wildcats have come up with, one which many teams in these financially challenged times should take a look at. The Wildcats are partnering with a Financial Services Company to assist any season subs, or potential season subs, with debt financing and other financial issues questions when they sign up or inquire about next year's tickets. The company staff will look to see if the potential season subscriber can afford to get tickets and how they can pay for them, as well as looking at the person's overall financial picture and providing tips on financial literacy. It is great added value in a category that is in high demand for teams, shows community responsibility and will probably lead to a higher degree o.loyalty for the team that shows they have an interest in how their fans are handling their day to day finances.?Major move for a junior team.
Some other key reads on the digital side…for those who missed, the Philly Daily News has a good recap on the background on how the Eagles selected Wheaton College's Andy Studebaker in the sixth round of the NFL Draft…a good workout combined with the effective use of YouTube got the Eagles to find and better evaluate the Division III standout and may be a foreshadowing of how to effectively use the video sharing site in the future…another cool, albeit nonsports, digital idea was seen recently on the blog Dear Jane Sample…it takes a person through the day of every brand that someone touches from the minute they wake up…for those sports and teams that are always looking for a way to measure ROI, pretty interesting way to see the way brands impact and where…finally some other good reads…the New York Daily News’ Jesse Spector had a nice piece on the Orioles reaching back to the ’80's themes to reconnect with fans and jump start the team branding, while with the French Open beginning, Chris Clarey in Sunday's New York Times had a great piece on former French Open champ Yannick Noah and the iconic stature he continues to have…
