PR Move of the Day:The latest success surfaced in the last few days, as the Reebok Track and Field Championships looked fo. angles to not just promote athletes but also drive interest in event attendance in a sport that has faded from the lexicon, even with the Olympics on the horizon.?The promoter.took a world class story with both political and athletic overtones, the presence of Chinese Olympian Liu Xiang, and put him on a perfect weather day on top of the Empire State Building for a presser that combined all the elements of the city, the Olympics and the political issues and the event this weekend. The mov.gave journalists, the event and the sponsors much more than a tired press event.Rich Deitsch's piece on si.com probably summed up the success of the event best. Great non traditional exposure, great way to spin the tried and true and take it to another level. Ad Age has a good piece on the way sponsors are now looking at the humanitarian side of Beijing in light of the earthquake tragedy…with MMA grabbing the prime time spotlight this weekend, legendary boxing writer Tom Hauser has a great piece giving insight into the issues that, even in a good year, boxing still needs to overcome to be successful…goo.insight into a sport many don’t understand from the business side…another good piece on how digital marketing fits together was offered up by Kar.Greenberg on Media Daily today…again not sports but great insight by experts into how this all works for those looking to learn where ROI can happen online…lastly, another great boost on the digital side for the WNBA, teaming with partner adidas to have fans design their own shooting shirts online…nice activation and added value, with great potential to have a practical application for the best of the best designs down the line.?
