When the cynical look at sport. they see men and women (often highly paid) playing children's games with little regard for the greater good. However those who work in the business of sport and entertainment are constantly looking for ways to connect brands, athletes and teams with businesses for greater branding opportunities, an.as brands become more socially conscious to reflect the interest.of.today’.consumer, comes the need for more opportunities to use sport as as an opportunity for social change.can help influence generations and perhaps influence social responsibility.Newark Star Ledger on who will be the new female role models in athletics for girls, and how some of the louder examples of women in athletics today may not be the right influencers. Then Jason Whitlock had an interesting piece on FoxSports.com from the branding side, o.the ways the NBA may benefit even more from this years NBA Finals because of the lack of tattooed and edgy stars featured in Lakers vs Celtics.Lastly, we found this piece on Prince Feisal of Jordan and his role in.Peace Through Sport, using sports as a platform to address conflict across cultures. Each piece addresses a different area, but all tie together in showing how sport…for the grassroots, for th.athlete and for the brands…can find ways to work positively for more than just the dollar, and have a positive effect on social change while still continuing along as a multibillion dollar enterprise.
Some other good pieces recently…Bob Margolis on yahoo.com had a nice piece on Joey Logano and his pitential as a new breakthrough marketing star for NASCAR…also on Yahoo, Adrian Wojnarowski had a good look into the Celtics Ray Allen and his role as a senior leader for the Celtics…CBS Sports.com has a good piece on the way college baseball has returned to New Orleans Lynn Zinser has a good piece in the New York Times on the Detroit Red Wings and how their success is based around the consistency the organization has built across the board, something which has become mor.rar.because of the reactionary nature of team sports.
