With all the added challenges presented by Mixed Martial Arts, the varied interests of first adopters, and the pull to so many forms of unscripted television, the WWE has constantly looked for ways to reinvigorate its brand, build stars and maintai.interest in one of the world's most successful entertainment brands liquid. Now instead of spending millions in over the top marketing, empresario Vince McMahon has cut right to the chase, offering fans the chance to win some part of a million dollars for tuning in on upcoming Monday nights.But by using the “million” play, McMahon will help get eyeballs back to a Monday Night show which has seen slippage. Eventhough it is not “sports,” the idea has clarity, consistency of message and will see an immediate ROI with a classic play.
Some other recent pieces worth reading…with the throwback NBA Finals now upon us, the Boston Globe has a good q and a with NBA Commissioner David Stern…on the Obama sighting route, the Detroit Free Press has the Senator's brush with MLB Comissioner Bud Selig in Detroit yesterday…the Kansas City Star has a good piece on another female emerging in Motor Sports, the new face of drag racing Ashley Force…the MISL owners were also out in force yesterday reacting to the shuttering of the league, with pieces from New Jersey to Baltimore to Detroit…although a preemptive plan would have been better and sent a clearer message, the owners all did a good job of staying on the right page with a forward thinking and effective message…?
