Update on yesterday's post…apparently Senator Barack Obama has pulled out of the potential NASCAR opportunity, with one report saying the campaign was worried about the issues if the car didn’t win the race or crashed…while Cindy McCain, the wife of Senator John McCain, made an IRL appearance this past weekend, grabbing a photo opp. with Danica Patrick and taking a spin in the pace car in Tennessee.Smart move, no pain and no crash.However the winner in all this political “racing” this past week were the smart folks at BAM Racing, who garnered some great exposure by offering the advertising spot to bot. candidates and playing through a three day news cycle despite not landing either candidate.the car did not do well, the feeling apparently was that the loss for the long term would outweigh the benefit of race day exposure. Interesting view on public perception in an area where the Senator is trying to raise his approval rating.
Also on the NASCAR front, Jim Cramer's special with NASCAR last night on NBC was .huge hit for building the brand…a great one hour marketing tool in prime time with a business leader, something which is so rare today in sport…also last night, “60 Minutes” re-ran their Anderson Cooper segment with David Beckham, a nice look inside th.super star as a prelude to the LA Galaxy's return to the New York area this Saturday…a good All-Star read…the Newark Star Ledger profile.Yankees COO Lonn Trost leading into the All-Star festivities…rare look inside one of those at the top of one of the world's great sports brands..?
