As scores of teams and brands continue the push toward being green, a gym in Portland is literally taking the green matter into the hands of its members…harnessing the power of those members running on treadmills to power the building. The story, as reported in The OregonianGreen Microgym harnessing the treadmill power and converting it to power for the building, starting in early September. If successful, the gy.will be the third one in the world to harness its members running for electricity, and can set a trend for others going forward…the branding opportunities for athletic apparel companies to tag with th.unique building should also be pretty high, especially right in the backyard of Nike and adidas. Teams may be able to giveaway gas cards and find fuel efficient ways to run buildings, but harnessing the power of members speaks to both healthy lifestyle and healthy environment.two of America's most ferverent causes going into the fall. Great timing for the gym coming off the Olympics, and a very unique story in a geographic area that always seems to lead the way in the healthy lifestyle push.
Some other good reads…while the media and fans in New York chimed in on the breakup of the team of Chris Russo and Mike Francesca on WFAN in New York, another New Yorker got his opportunity on Canada's top sports radio station. Alan Pergament of the Buffalo News has a great look at the well deserved breakthrough for the Raptors’ Jack Armstrong…also on the healthy lifestyle side, the Stanford Daily has a good read on the keys to exercise and livin.long…si.com's Alex Wolff has a great profile on Spain's hoop star Ricky Rubio…and Kevin Baxter in the LA Times has a good piece on the world appeal of baseball viewed through the scouts at the Olympics…..
