For those looking to grow emerging sports and get product brand name brandwith, as well as get television coverage, one overlooked market is often the military.Stars and Stripes went through the huge offering of football on the Armed Forces Network for the fall, and the thirst for programmin.?for athetics of all types continues to grow. The military also have a great affinity for brand loyalty and always welcome the smallest comforts of home. So when building out an effective sports marketing and PR plan, especially in an environment now where the Armed Services are looking for positive PR platforms and ways to keep troops engaged and connected, using the military as a mutuall beneficial way to tell your story is a great one, locally, nationally and internationally.
Some other good reads…Slam Online has a good q and a with NBA agents Lon Babby and Jim Tanner…si.com's Grant Wahl has a good loo.at the US Soccer team playing at Cuba and the interesting ramificiations of the match…the New York Times has a good profile on veteran kicker John Carney and his star-crossed career as he helps out the Giants…
