As America becomes a football nation with college, high school and the NFL all on tap this weekend, the interest in finding ways to brand and activate on the high school level has never been higher.partnership between Burger King, CBS Sports and the mega-high school site Max Preps to combine forces to activate and brand high level high school football this fall, and into signing day, in the digital and television space. The move is a great one for Burger King, as they seek to become to high school football wha.McDonald's is for high school hoops, and it gives both Max Preps and CBS a bonafide mainstream marketing partner from which to both activate and build upon on a national basisJohn Ourand in the Sports Business Journal announcing the partnership). While some still debate the issue of promoting high school athletes in this country, the fact remains that the athletes with their great local stories should be told, and that their parents and the followers of “Friday Night Lights” are as passionate and devoted a consumer market as exists anywhere. So long as the rules of engaging high school athletes are followed correctly, the program should be a great launching point for all three brands as they grow together in the space.the San Francisco Chronicle had a good piece on the growing coverage of the high school space in that market, both digitally and on television…wsj.com continues to do an outstanding job building quality print and video content on a daily basis…they now have created a page for the best reads in sports each month, and their August list is definately worth taking a look at…the Washington Post's George Solomon had another stellar column on Sunday waxing on all things DC sports that is also worth a read…and Ian O’Connor has a great look at New York Giants GM Jerry Reese in the Bergen Record.
