We have often mentioned minor league baseball in the U.S. as having some of the most innovative promotions that have really engaged fans and activated with partners in addition to being just fun. The best source for those promotions is milb.com, and now blogger Ben Hill has come up with the list of the best and is conducting online voting to select the best from the group, as chosen by the fans.The list goes into solid detail on the hows and the whys and the results, and is a great template for all sports, leagues and brands to determine best in class, often something that is done in advertising but is rarely done in sports PR and even marketing.The Cleveland Plain Dealer has a good piece on the community work the local pro sports teams do and how it resonates with the fans (great macro pitch for every market actually)…the Toronto Globe and Mail has a good piece on what marketing lessons came forth out of Beijing…Media Post has a good piece on ESPN's out of home boost for football viewers…wsj.com has a feature on the changing face of NASCAR which is also worth taking a look at…and The New Yor.Times blog takes a final look at the Paralympics through the eyes of gold medalist Josh George.
