The engagement of the fan with the athlete, whether it is onsite, online or in another area, is always the key component in activation and building in long term support for the brand, the team o.the athlete.So on to tennis…strong grassroots, marketable stars but many non-American and a schedule that plays on a world stage that many times does not matc.fan viewing patterns no matter where on the globe they live.The Sony Ericsson WTA Tou.has found a very simple, very unique way to have fans address some of these issues with an online application, where fans take clips of their favorite players, and conduct a mock tennis battle against them using clips of themselves playing tennis. Challenge Your Hero is a fresh idea, a great new digital application, it lets th.fans identify with the player style of their choice and for the top clipmaster, will have the ability to meet their foe face to face at the season-ending championships in Qatar. It also gives the individual one-on-one sport a digital and visual edge over team sports that few have ever looked at, as this type of challenge probably can’t be equalled by a team sport or any other individual sport. Well played and well served by the WTA.?
Some other good reads…Dan Steinberg in the Washington Post has a funny read today on the Caps Alex Ovechkin's new sponsorship deal with the Hair Cuttery…Bloomberg News has a very good read on how the financial crisis could wreak havoc with sponsorship in the Premier League…and The Chicago Tribune has a piece on the song Eddie Vetter has written for the Cubs…
