Some great examples of the sports/entertainment crossover popped up again this week, albeit in different ways. First there were the pop sensation Jonas Brothers departing from their teeny bop audience to celebrate a 16th anniversary…by renting out Dodgers Stadium for two hours. Then this week came a report from the Cleveland Plain Dealer's Branson Wright on LeBron James return to Akron to revisit his high school and take the field with some friends for a game of touch football. Although the events are on opposite sides of the largesse scale, they both show the ability for the biggest athlete or the greatest entertainer to still find the simple act of a pickup game to serv.as a common bonding ground for friends. Now will the Jonas Brothers use the Dodgers Stadium fun as a parlay into extra bucks for rights to some video pla.? Maybe.Yes. Regardless of any motives.the pieces both provided solid slice of life and gave fans of both entertainment and sport a welcome inside look into a more human side.
Some other good reads…The New York Times had a solid business piece today on realtor Stuart Katzoff and his work in Reno to build a Triple AAA team there next season and make the ballpark the centerpiece of a growing downtown area…Darren Rovell has an interesting take on why the University of Idaho shoul.use their cheerleader outfits as a play fo.better business…and Forbes.com has a very important read on how Wall Street's woes will effect the business of sport……
